Breastfeeding Peer Counsellors Program

Breastfeeding Peer Counselors Program (BFPCP) is a training and technical assistance project which began in 2004 with the goal of equipping WIC Programs with a framework for designing and maintaining peer counseling programs. In FY 2010, Congress significantly increased BFPCP funding to provide an opportunity for State agencies to further expand the availability of peer counseling in WIC sites and to help FNS achieve its goal to institutionalize peer counseling in WIC as a core service focused on increasing breastfeeding rates among WIC participants. Its goals are as follows:
1. Encourage WIC participants to initiate and continue breastfeeding.
2. Increase referrals to WIC for breastfeeding support.
3. Increase general public acceptance and support of breastfeeding.
4. Provide technical assistance to WIC State and local agency professionals in the promotion of breastfeeding.